In collaboration with Foot Locker, our team spearheaded the Striper Encourage Campaign, a vibrant initiative designed to deepen community engagement and ignite excitement in Barcelona. Partnering with the Foot Locker Stripers crew, we orchestrated a series of exhilarating challenges throughout the city, offering participants the opportunity to win exclusive Foot Locker products. By strategically selecting bustling locations and crafting interactive challenges, coupled with social media integration, the campaign not only captivated the local audience but also generated significant online buzz, underscoring the impact of experiential marketing in fostering brand connection and loyalty.