DAR Studio partnered with Wieden + Kennedy to develop a Player Card Generator for Nike's Yardrunners 2023 launch campaign.

Nike Yardrunners, established in 2020, celebrates the heritage and contributions of Historically Black Colleges and Universities (HBCUs) and their alumni in global sports and culture. Year 4 of the initiative spotlights HBCU leaders whose journeys began on the campus 'yard. Founded by Nike HBCU alumni, the program enables Nike teams to collaborate with HBCU trailblazers to create inspiring storytelling and community-focused philanthropy.

DAR Studio provided creative production, design, and development services, supporting the campaign's mission to showcase HBCU excellence and foster meaningful community connections.