To kick off the summer season of 2023, Foot Locker Spain devised the campaign "Foot Locker on Tour." At Dar, we take pride in bringing this activation to life by managing talent and community engagement. We curated a lineup of DJs to energise the event and handled all technical aspects. By extending invitations to the community, we attracted over 150 attendees who immersed themselves in the event, dancing and engaging with the brand. This event not only strengthened Foot Locker's presence but also made a significant impact on social media platforms, significantly amplifying the brand's reach and resonance.